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Social Gaming Market - Global Industry, Analysis, Size, Share, Growth, Trends, and Forecasts 2023-2030

Social gaming is sometimes referred to as a social media game. A social video game, or online social game is a type of online game that is played through social networks or social media. They typically feature gamification systems with multiplayer gameplay mechanics. Social network games were originally implemented as browser games. As mobile gaming took off, the games moved to mobile as well. While they share many aspects of traditional video games, social network games often employ additional ones that make them distinct. Traditionally they are oriented to be social games and causal games. The first cross-platform “Facebook-to-mobile” social network game was developed in 2011 by the Finnish company Star Arcade. Social network games are amongst the most popular games played in the world, with several products with tens of millions of players. Green Patch, Happy Farm, and Mob Wars were some of the first successful games of that genre. FarmVille, Mafia Wars, Kantai Collection, and The Sims Social are more recent examples of more recent popular social games. Social gamers are around the 30 to 59 age range, with the average social gamers being 43 years old. There are different features of social gaming such as asynchronous gameplay, which allows rules to be resolved without needing players to play at the same time. Community is one of the most distinct features of social video games in leveraging the player’s social network. A virtual currency that players usually must purchase with real-world money. Social network games are often less challenging than console games and they have relatively shorter gameplay, they use different techniques to stretch gameplay and tools.

A social network video game is a client-server application. The client in the web era was implemented with a mix of web technologies like Flash, HTML5, PHP, and JavaScript. When mobile games moved to mobile, social game front ends were developed using mobile platform technologies like Java, Objective-C, Swift, and C++.

Global Social Gaming Market – Competitive Landscape

On July 17, 2023, True Gamers, plans to invest USD 13.5 million for developing its gaming centers in UAE alone over the next 4-5 months. On April 11, 2023, a leading video-editing SaaS platform, announced its acquisition of, a prominent Esports AI-powered content creation, and social media distribution company. On April 11, 2022, Sony and Lego’s parent company invested USD 2 billion in Epic Games to build the metaverse. On January 27, 2022, Social First Studio secured a USD 2.5 million investment for cross-platform social games.

Some of the Key Players in the Global Social Gaming Market Include –

  • Activision Blizzard
  • Electronic Arts
  • King Digital Entertainment
  • Supercell
  • Behaviour Interactive
  • Wooga
  • Zynga
  • Etermax
  • Peak Games
  • Tencent
  • TinyCo

Global Social Gaming Market – Growth Drivers

The widespread usage of smartphones has expanded the potential user base for social games, making them more accessible. According to the National Center for Biotechnology Information (NCBI), the smartphone user rate from 2012 increased up to 90%. Social games often integrate with social platforms, allowing players to connect and compete with friends, fostering engagement and viral growth. Many social games follow a free-to-play model, attracting a broader audience that can play for free and choose to purchase in-game items or features. The availability of in-app purchases within social games creates a significant revenue stream for developers, as players spend on virtual goods and currency. Frequent updates, special events, and new content keep players engaged and encourage them to continue playing, contributing to revenue. Collaboration with popular brands, franchises, or celebrities can boost the visibility and popularity of social games. Successful social games build strong communities and engage with their player base through forums, social media, and live events. The rise of competitive gaming and e-sports has created opportunities for social games to become competitive platforms, attracting professional players and viewers.

Global Social Gaming Market – Restraints

Increasing concerns over user data privacy and security can lead to stricter regulations, impacting data collection and personalized gaming experiences. Evolving regulations related to in-game purchases, lot boxes, and age restrictions can pose challenges for developers in complying with different global standards. The global social gaming market is becoming increasingly saturated, making it harder for new entrants to gain a foothold and for existing games to maintain their player base. Aggressive in-app monetization practices can lead to user backlash and negative publicity, affecting the reputation of developers. Ad-blockers can reduce the effectiveness of in-game advertising, affecting a significant revenue source for developers. Evolving user preferences and trends can quickly make social games less appealing, requiring developers to adapt and innovate continuously. Competition from other forms of entertainment, such as streaming services and social media, can divert user’s time and attention away from social gaming. Developing and maintaining cross-platform games with high-quality graphics and performance can be technically challenging and resource-intensive.

Global Social Gaming Market – Opportunities

The integration of augmented reality and virtual reality technologies can provide immersive gaming experiences and open new avenues for innovation. Expansion into an emerging global social market with growing smartphone adoption presents a significant growth opportunity for social gaming companies. The rise of cloud gaming platforms allows developers to reach a broader audience and offer high-quality games on various devices. Further enhancing cross-platform capabilities can help attract more players and build larger gaming communities. The continued growth of e-sports and competitive gaming provides opportunities for social games to become part of this burgeoning industry. Games with eco-friendly and socially responsible themes can tap into the increasing demand for sustainable and socially impactful entertainment.

Global Social Gaming Market – Geographical Insight

The market for global social gaming is segmented into the regions such as in North America, Latin America, Europe, Asia-Pacific, the Middle East & Africa. The largest region for the global social gaming market is North America due to its benefits from a tech-savvy population, high smartphone penetration, and a strong presence of social media platforms that integrate with social games. Additionally, North America is a major contributor to the e-sports and competitive gaming segments, which further drive the social gaming industry. Asia-Pacific region boasts the largest number of mobile gamers in the world. China, in particular, is a significant market due to its sheer population size and growing middle class. The region is also known for its innovation in mobile gaming, and the integration of social elements within games is highly popular. Europe region is another substantial market for social gaming due to robust infrastructure, high-speed internet, and a mature gaming industry.

Global Social Gaming Market – Key Development

  • On October 18, 2023, BitNile Metaverse, Inc. announced that it is adding Over-Under Dice to its online metaverse platform, operated by its wholly owned subsidiary, Inc.
  • On September 20, 2023, Coonductr, a new UK-based innovation studio, launched its innovative new game volt product division ahead of IAAPA Expo Europe in Vienna.
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Research Methodology: Aspects

Market research is a crucial tool for organizations aiming to navigate the dynamic landscape of customer preferences, business trends, and competitive landscapes. At Cognizance Market Research, acknowledging the importance of robust research methodologies is vital to delivering actionable insights to our clientele. The significance of such methodologies lies in their capability to offer clarity in complexity, guiding strategic management with realistic evidence rather than speculation. Our clientele seek insights that excel superficial observations, reaching deep into the details of consumer behaviours, market dynamics, and evolving opportunities. These insights serve as the basis upon which businesses craft tailored approaches, optimize product offerings, and gain a competitive edge in an ever-growing marketplace.

The frequency of information updates is a cornerstone of our commitment to providing timely, relevant, and accurate insights. Cognizance Market Research adheres to a rigorous schedule of data collection, analysis, and distribution to ensure that our reports reflect the most current market realities. This proactive approach enables our clients to stay ahead of the curve, capitalize on emerging trends, and mitigate risks associated with outdated information.

Our research process is characterized by meticulous attention to detail and methodological rigor. It begins with a comprehensive understanding of client objectives, industry dynamics, and research scope. Leveraging a combination of primary and secondary research methodologies, we gather data from diverse sources including surveys, interviews, industry reports, and proprietary databases. Rigorous data analysis techniques are then employed to derive meaningful insights, identify patterns, and uncover actionable recommendations. Throughout the process, we remain vigilant in upholding the highest standards of data integrity, ensuring that our findings are robust, reliable, and actionable.

Key phases involved in in our research process are mentioned below:


Understanding Clients’ Objectives:

Extensive Discussions and Consultations:

  • We initiate in-depth discussions and consultations with our clients to gain a comprehensive understanding of their objectives. This involves actively listening to their needs, concerns, and aspirations regarding the research project.
  • Through these interactions, we aim to uncover the underlying motivations driving their research requirements and the specific outcomes they hope to achieve.

Industry and Market Segment Analysis:

  • We invest time and effort in comprehensively understanding our clients’ industry and market segment. This involves conducting thorough research into market trends, competitive dynamics, regulatory frameworks, and emerging opportunities or threats.
  • By acquiring a deep understanding of the broader industry landscape, we can provide context-rich insights that resonate with our clients’ strategic objectives.

Target Audience Understanding:

  • We analyze our clients’ target audience demographics, behaviors, preferences, and needs to align our research efforts with their consumer-centric objectives. This entails segmenting the audience based on various criteria such as age, gender, income level, geographic location, and psychographic factors.
  • By understanding the nuances of the target audience, we can tailor our research methodologies to gather relevant data that illuminates consumer perceptions, attitudes, and purchase intent.


Identifying Challenges and Opportunities:

  • We proactively identify the challenges and opportunities facing our clients within their respective industries. This involves conducting SWOT (Strengths, Weaknesses, Opportunities, Threats) analyses and competitive benchmarking exercises.
  • By identifying potential obstacles and growth drivers, we can provide strategic recommendations that help our clients navigate complexities and capitalize on emerging opportunities effectively.

Grasping Specific Goals:

  • We delve into the intricacies of our clients’ objectives to gain clarity on the specific goals they aim to accomplish through the research. This entails understanding their desired outcomes, such as market expansion, product development, or competitive analysis.
  • By gaining a nuanced understanding of our clients’ goals, we can tailor our research approach to address their unique challenges and opportunities effectively.

Data Collection:


Primary Research Process:

  • Surveys: We design and administer surveys tailored to capture specific information relevant to our clients’ objectives. This may involve employing various survey methodologies, such as online, telephone, or face-to-face interviews, to reach target audiences effectively.
  • Interviews: We conduct structured or semi-structured interviews with key stakeholders, industry experts, or target consumers to gather in-depth insights and perspectives on relevant topics. These interviews allow us to probe deeper into specific issues and uncover valuable qualitative data.
  • Focus Groups: We organize focus group discussions with carefully selected participants to facilitate interactive discussions and gather collective opinions, attitudes, and preferences. This qualitative research method provides rich contextual insights into consumer behaviors and perceptions.
  • Observations: We conduct observational research by directly observing consumer behaviors, interactions, and experiences in real-world settings. This method enables us to gather objective data on consumer actions and reactions without relying on self-reported information.

Secondary Research Process:

  • Literature Review: We conduct comprehensive literature reviews to identify existing studies, academic articles, and industry reports relevant to the research topic. This helps us gain insights into previous research findings, theoretical frameworks, and best practices.
  • Industry Reports: We analyze industry reports published by reputable trade associations (whitepapers, research studies, etc.), and government agencies (U.S. Census Bureau, Bureau of Labor Statistics, and Securities and Exchange Commission etc.) to obtain macro-level insights into market trends, competitive landscapes, and industry dynamics.
  • Government Publications: We review government publications, such as economic reports, regulatory documents, and statistical databases, to gather relevant data on demographics, market size, consumer spending patterns, and regulatory frameworks.
  • Online Databases: We leverage online databases, such as industry portals, and academic repositories (PubMed Central (PMC), ScienceDirect, SSRN (Social Science Research Network), Directory of Open Access Journals (DOAJ), NCBI, etc.), to access a wide range of secondary data sources, including market statistics, financial data, and industry analyses.



Data Analysis:

The data analysis phase serves as a critical juncture where raw data is transformed into actionable insights that inform strategic decision-making. Through the utilization of analytical methods such as statistical analysis and qualitative techniques like thematic coding, we uncover patterns, correlations, and trends within the data. By ensuring the integrity and validity of our findings, we strive to provide clients with accurate and reliable insights that accurately reflect the realities of the market landscape.


Transformation of Raw Data:

  • Upon collecting the necessary data, we transition into the data analysis phase, where raw data is processed and transformed into actionable insights. This involves organizing, cleaning, and structuring the data to prepare it for analysis.

Utilization of Analytical Methods:

  • Depending on the research objectives, we employ a diverse range of analytical methods to extract meaningful insights from the data. These methods include statistical analysis, trend analysis, regression analysis, and qualitative coding.

Statistical Analysis:

  • Statistical tools are instrumental in uncovering patterns, correlations, and trends within the data. By applying statistical techniques such as descriptive statistics, hypothesis testing, and multivariate analysis, we can discern relationships and derive valuable insights.

Qualitative Analysis Techniques:

  • In addition to quantitative analysis, we leverage qualitative analysis techniques to gain deeper insights from qualitative data sources such as interviews or open-ended survey responses. One such technique is thematic coding, which involves systematically categorizing and interpreting themes or patterns within qualitative data.

Integrity and Validity Maintenance:

  • Throughout the analysis process, we maintain a steadfast commitment to upholding the integrity and validity of our findings. This entails rigorous adherence to established methodologies, transparency in data handling, and thorough validation of analytical outcomes.

Data Validation:

The final phase of our research methodology is data validation, which is essential for ensuring the reliability and credibility of our findings. Validation involves scrutinizing the collected data to identify any inconsistencies, errors, or biases that may have crept in during the research process. We employ various validation techniques, including cross-referencing data from multiple sources, conducting validity checks on survey instruments, and seeking feedback from independent experts or peer reviewers. Additionally, we leverage internal quality assurance protocols to verify the accuracy and integrity of our analysis. By subjecting our findings to rigorous validation procedures, we instill confidence in our clients that the insights they receive are robust, reliable, and trustworthy.


Importance of Data Validation:

  • Data validation is the final phase of the research methodology, crucial for ensuring the reliability and credibility of the findings. It involves a systematic process of reviewing and verifying the collected data to detect any inconsistencies, errors, or biases.

Scrutiny of Collected Data:

  • The validation process begins with a thorough scrutiny of the collected data to identify any discrepancies or anomalies. This entails comparing data points, checking for outliers, and verifying the accuracy of data entries against the original sources.

Validation Techniques:

  • Various validation techniques are employed to ensure the accuracy and integrity of the data. These include cross-referencing data from multiple sources to corroborate findings, conducting validity checks on survey instruments to assess the reliability of responses, and seeking feedback from independent experts or peer reviewers to validate the interpretation of results.

Internal Quality Assurance Protocols:

  • In addition to external validation measures, internal quality assurance protocols are implemented to further validate the accuracy of the analysis. This may involve conducting internal audits, peer reviews, or data validation checks to ensure that the research process adheres to established standards and guidelines.
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