report cover1

ePharmacy Market “By Drug Type (Prescription Drugs and Over the Counter (OTC) Drugs); By Product Type (Skin Care, Dental, Cold And Flu, Vitamins, Weight Loss And Other Product Types)” - Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2022-2030

A prominent research firm, Cognizance Market Research added a cutting-edge industry report on “ePharmacy Market”. The report studies the current as well as past growth trends and opportunities for the market to gain valuable insights during the forecast period from 2023 to 2030.

ePharmacy Market Analysis

According to cognizance market research the ePharmacy Market is valued at US$ 60.5 Billion and is anticipated to reach US$ 250.7 Billion by the end of 2030 with CAGR of 19.5% from 2023to 2030.

epharmacy market

What is ePharmacy?

E-Pharmacy is a term used to describe a drugstore that accepts postal orders and mainly uses an online platform to deliver prescription drugs and other pharma products. It primarily operates through autonomous online-only businesses, online extensions of physical pharmacies, and businesses that support pharmacy associations. Without involving the extensive chain of distributors, e-pharmacy helps send orders directly to consumers via mail, online pharmacy web portals, or shipping companies. Additionally, web-based or mobile apps for e-pharmacies offer details on product descriptions, recommended dosages, side effects, etc.

ePharmacy Market Outlook

The main drivers of market growth are the increasing use of the internet across the world, improved healthcare service digitalization, and a rise in tech-savvy consumers. Convenience-focused consumers who prefer to make purchases online are also contributing to the rise. Overall development is anticipated to be fuelled by the growing use of digital technologies and e-commerce in the healthcare industry. Smartphone adoption is expanding, which is helping the market develop. Smartphone adoption was 65.0% in 2019 and is predicted to hit 80.0% by 2025, according to The Mobile Economy 2020. The booming healthcare industry and high operational costs have made it necessary to adopt ePharmacy solutions to reduce operational costs. Demand for various healthcare goods, including drugs, is rising as chronic conditions become more common. This represents the growing global adoption of internet drug purchasing methods.

The development of the market is, however, being constrained by the existence of some fraudulent online pharmacies. The likelihood of obtaining fake and adulterated drugs from these unlicensed pharmacies with incorrect active ingredients rises because they offer drugs that have not been approved by the FDA.

Segment Analysis:

The ePharmacy market has been segmented into drug type, product type and geography. Based on type the ePharmacy market is further segmented into prescription drugs and over the counter( OTC) drugs. OTC drugs segment is the leading segment in the ePharmacy Market owing to increased awareness and education regarding the common diseases among the population. Based on product type the ePharmacy market has been bifurcated into skin care, dental, cold and flu, vitamins, weight loss and other product types.

Geographical Analysis:

Based on geography the ePharmacy market has been segmented into five main regions namely, North America, Asia Pacific, Europe, Latin America, and Middle East & Africa. North America accounted for the largest market share in the ePharmacy market. A few of the key factors influencing the expansion of the regional market are the rising adoption of e-commerce, rising geriatric population, rising online sales, developed healthcare infrastructure, and favourable attitude toward the adoption of new technologies.

During the forecast period, Asia Pacific is expected to have the fastest CAGR. Due to their large populations and expanding government initiatives encouraging the use of digital technologies, emerging economies like China and India have a high potential for development. In the upcoming years, it is anticipated that the market in Asia Pacific will expand at a faster rate thanks to an increase in the number of strategic initiatives by different public and private organizations.

geographical analysis

The report offers the revenue of the ePharmacy market for the period 2020-2030, considering 2020 & 2021 as a historical year, 2022 as the base year and 2023 to 2030 as the forecast year. The report also provides the compound annual growth rate (CAGR) for the ePharmacy market for the forecast period. The ePharmacy market report provides insights and in-depth analysis into developments impacting enterprises and businesses on a regional and global level. The report covers the ePharmacy market performance in terms of revenue contribution from several segments and comprises a detailed analysis of key drivers, trends, restraints, and opportunities prompting revenue growth of the ePharmacy market.

The report has been prepared after wide-ranging secondary and primary research. Secondary research included internet sources, numerical data from government organizations, trade associations, and websites. Analysts have also employed an amalgamation of bottom-up and top-down approaches to study numerous phenomena in the ePharmacy market. Secondary research involved a detailed analysis of significant players’ product portfolio. Literature review, press releases, annual reports, white paper, and relevant documents have been also studied to understand the ePharmacy market. Primary research involved a great extent of research efforts, wherein experts carried out interviews telephonic as well as questioner-based with industry experts and opinion-makers.

The report includes an executive summary, along with a growth pattern of different segmented included in the scope of the study. The Y-o-Y analysis with elaborate market insights has been provided in the report to comprehend the Y-o-Y trends in the ePharmacy market. Additionally, the report focuses on altering competitive dynamics in the global market. These indices serve as valued tools for present market players as well as for companies interested in participating in the ePharmacy market. The subsequent section of the ePharmacy report highlights the USPs, which include key industry events (Type launch, research partnership, acquisition, etc.), technology advancements, pipeline analysis, prevalence data, and regulatory scenario.

 ePharmacy Market Competitive Landscape

The “ePharmacy Market” study report will provide a valuable insight with an emphasis on global market. To increase their market share in the e-pharmacy sector, the market competitors are implementing a variety of marketing tactics. Some of the major players in the ePharmacy market are:

  • com Inc.
  • Apex Healthcare Berhad (Apex Pharmacy)
  • Apollo Pharmacy
  • Axelia Solutions (Pharmeasy)
  • Cigna Corporation (Express Scripts Holdings)
  • CVS Health
  • DocMorris (Zur Rose Group AG)
  • Express Scripts Holding Company
  • Giant Eagle, Inc.
  • Netmeds
  • Optum Rx, Inc.
  • Rowlands Pharmacy
  • The Kroger Co.
  • Walgreen Co.
  • Walmart, Inc.

Amazon announced in September 2022 that it intended to start selling prescribed drugs online in Japan. It hopes to work with small and medium-sized pharmacies to develop a platform where patients can get internet directions on how to take medications. Customers could have their medications brought to their homes without going to a pharmacy.

Walmart Canada and Canada Health Infoway partnered in September 2022. 14 Walmart Canada pharmacies in Ontario, Alberta, Saskatchewan, and New Brunswick now offer access to Infoway’s PrescribeIT electronic prescribing program, with plans to add more locations by the end of the year.

The report explores the competitive scenario of the ePharmacy market. Major players operating in the ePharmacy market have been identified and profiled for unique commercial attributes. Company overview (company description, Type portfolio, geographic presence, employee strength, Key management, etc.), financials, SWOT analysis, recent developments, and key strategies are some of the features of companies profiled in the ePharmacy market report.


ePharmacy Market, by Drug Type

  • Prescription drugs
  • Over the counter (OTC0) drugs

ePharmacy Market, by Product Type

  • Skin care
  • Dental
  • Cold and flu
  • Vitamins
  • Weight loss
  • Other product types

ePharmacy Market, by Region

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • U.K.
    • France
    • Spain
    • Italy
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia & New Zealand
    • South Korea
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa
Complete the form below and we'll get back to you shortly
Table of Content

Research Methodology: Aspects

Market research is a crucial tool for organizations aiming to navigate the dynamic landscape of customer preferences, business trends, and competitive landscapes. At Cognizance Market Research, acknowledging the importance of robust research methodologies is vital to delivering actionable insights to our clientele. The significance of such methodologies lies in their capability to offer clarity in complexity, guiding strategic management with realistic evidence rather than speculation. Our clientele seek insights that excel superficial observations, reaching deep into the details of consumer behaviours, market dynamics, and evolving opportunities. These insights serve as the basis upon which businesses craft tailored approaches, optimize product offerings, and gain a competitive edge in an ever-growing marketplace.

The frequency of information updates is a cornerstone of our commitment to providing timely, relevant, and accurate insights. Cognizance Market Research adheres to a rigorous schedule of data collection, analysis, and distribution to ensure that our reports reflect the most current market realities. This proactive approach enables our clients to stay ahead of the curve, capitalize on emerging trends, and mitigate risks associated with outdated information.

Our research process is characterized by meticulous attention to detail and methodological rigor. It begins with a comprehensive understanding of client objectives, industry dynamics, and research scope. Leveraging a combination of primary and secondary research methodologies, we gather data from diverse sources including surveys, interviews, industry reports, and proprietary databases. Rigorous data analysis techniques are then employed to derive meaningful insights, identify patterns, and uncover actionable recommendations. Throughout the process, we remain vigilant in upholding the highest standards of data integrity, ensuring that our findings are robust, reliable, and actionable.

Key phases involved in in our research process are mentioned below:


Understanding Clients’ Objectives:

Extensive Discussions and Consultations:

  • We initiate in-depth discussions and consultations with our clients to gain a comprehensive understanding of their objectives. This involves actively listening to their needs, concerns, and aspirations regarding the research project.
  • Through these interactions, we aim to uncover the underlying motivations driving their research requirements and the specific outcomes they hope to achieve.

Industry and Market Segment Analysis:

  • We invest time and effort in comprehensively understanding our clients’ industry and market segment. This involves conducting thorough research into market trends, competitive dynamics, regulatory frameworks, and emerging opportunities or threats.
  • By acquiring a deep understanding of the broader industry landscape, we can provide context-rich insights that resonate with our clients’ strategic objectives.

Target Audience Understanding:

  • We analyze our clients’ target audience demographics, behaviors, preferences, and needs to align our research efforts with their consumer-centric objectives. This entails segmenting the audience based on various criteria such as age, gender, income level, geographic location, and psychographic factors.
  • By understanding the nuances of the target audience, we can tailor our research methodologies to gather relevant data that illuminates consumer perceptions, attitudes, and purchase intent.


Identifying Challenges and Opportunities:

  • We proactively identify the challenges and opportunities facing our clients within their respective industries. This involves conducting SWOT (Strengths, Weaknesses, Opportunities, Threats) analyses and competitive benchmarking exercises.
  • By identifying potential obstacles and growth drivers, we can provide strategic recommendations that help our clients navigate complexities and capitalize on emerging opportunities effectively.

Grasping Specific Goals:

  • We delve into the intricacies of our clients’ objectives to gain clarity on the specific goals they aim to accomplish through the research. This entails understanding their desired outcomes, such as market expansion, product development, or competitive analysis.
  • By gaining a nuanced understanding of our clients’ goals, we can tailor our research approach to address their unique challenges and opportunities effectively.

Data Collection:


Primary Research Process:

  • Surveys: We design and administer surveys tailored to capture specific information relevant to our clients’ objectives. This may involve employing various survey methodologies, such as online, telephone, or face-to-face interviews, to reach target audiences effectively.
  • Interviews: We conduct structured or semi-structured interviews with key stakeholders, industry experts, or target consumers to gather in-depth insights and perspectives on relevant topics. These interviews allow us to probe deeper into specific issues and uncover valuable qualitative data.
  • Focus Groups: We organize focus group discussions with carefully selected participants to facilitate interactive discussions and gather collective opinions, attitudes, and preferences. This qualitative research method provides rich contextual insights into consumer behaviors and perceptions.
  • Observations: We conduct observational research by directly observing consumer behaviors, interactions, and experiences in real-world settings. This method enables us to gather objective data on consumer actions and reactions without relying on self-reported information.

Secondary Research Process:

  • Literature Review: We conduct comprehensive literature reviews to identify existing studies, academic articles, and industry reports relevant to the research topic. This helps us gain insights into previous research findings, theoretical frameworks, and best practices.
  • Industry Reports: We analyze industry reports published by reputable trade associations (whitepapers, research studies, etc.), and government agencies (U.S. Census Bureau, Bureau of Labor Statistics, and Securities and Exchange Commission etc.) to obtain macro-level insights into market trends, competitive landscapes, and industry dynamics.
  • Government Publications: We review government publications, such as economic reports, regulatory documents, and statistical databases, to gather relevant data on demographics, market size, consumer spending patterns, and regulatory frameworks.
  • Online Databases: We leverage online databases, such as industry portals, and academic repositories (PubMed Central (PMC), ScienceDirect, SSRN (Social Science Research Network), Directory of Open Access Journals (DOAJ), NCBI, etc.), to access a wide range of secondary data sources, including market statistics, financial data, and industry analyses.





Data Analysis:

The data analysis phase serves as a critical juncture where raw data is transformed into actionable insights that inform strategic decision-making. Through the utilization of analytical methods such as statistical analysis and qualitative techniques like thematic coding, we uncover patterns, correlations, and trends within the data. By ensuring the integrity and validity of our findings, we strive to provide clients with accurate and reliable insights that accurately reflect the realities of the market landscape.



Transformation of Raw Data:

  • Upon collecting the necessary data, we transition into the data analysis phase, where raw data is processed and transformed into actionable insights. This involves organizing, cleaning, and structuring the data to prepare it for analysis.

Utilization of Analytical Methods:

  • Depending on the research objectives, we employ a diverse range of analytical methods to extract meaningful insights from the data. These methods include statistical analysis, trend analysis, regression analysis, and qualitative coding.

Statistical Analysis:

  • Statistical tools are instrumental in uncovering patterns, correlations, and trends within the data. By applying statistical techniques such as descriptive statistics, hypothesis testing, and multivariate analysis, we can discern relationships and derive valuable insights.

Qualitative Analysis Techniques:

  • In addition to quantitative analysis, we leverage qualitative analysis techniques to gain deeper insights from qualitative data sources such as interviews or open-ended survey responses. One such technique is thematic coding, which involves systematically categorizing and interpreting themes or patterns within qualitative data.

Integrity and Validity Maintenance:

  • Throughout the analysis process, we maintain a steadfast commitment to upholding the integrity and validity of our findings. This entails rigorous adherence to established methodologies, transparency in data handling, and thorough validation of analytical outcomes.

Data Validation:

The final phase of our research methodology is data validation, which is essential for ensuring the reliability and credibility of our findings. Validation involves scrutinizing the collected data to identify any inconsistencies, errors, or biases that may have crept in during the research process. We employ various validation techniques, including cross-referencing data from multiple sources, conducting validity checks on survey instruments, and seeking feedback from independent experts or peer reviewers. Additionally, we leverage internal quality assurance protocols to verify the accuracy and integrity of our analysis. By subjecting our findings to rigorous validation procedures, we instill confidence in our clients that the insights they receive are robust, reliable, and trustworthy.


Importance of Data Validation:

  • Data validation is the final phase of the research methodology, crucial for ensuring the reliability and credibility of the findings. It involves a systematic process of reviewing and verifying the collected data to detect any inconsistencies, errors, or biases.

Scrutiny of Collected Data:

  • The validation process begins with a thorough scrutiny of the collected data to identify any discrepancies or anomalies. This entails comparing data points, checking for outliers, and verifying the accuracy of data entries against the original sources.

Validation Techniques:

  • Various validation techniques are employed to ensure the accuracy and integrity of the data. These include cross-referencing data from multiple sources to corroborate findings, conducting validity checks on survey instruments to assess the reliability of responses, and seeking feedback from independent experts or peer reviewers to validate the interpretation of results.

Internal Quality Assurance Protocols:

  • In addition to external validation measures, internal quality assurance protocols are implemented to further validate the accuracy of the analysis. This may involve conducting internal audits, peer reviews, or data validation checks to ensure that the research process adheres to established standards and guidelines.

Report Scope:



Market Size

US$ 250.7 Billion (2030)

Compound Annual Growth Rate (CAGR)


Base Year


Forecast Period


Forecast Units

Value (US$ Billion)

Report Coverage

Revenue Forecast, Competitive Landscape, Growth Factors, and Trends

Geographies Covered

North America, Europe, Asia Pacific, Latin America, Middle East & Africa

Countries Covered

U.S., Canada, Germany, U.K., France, Spain, Italy, Rest of Europe, Japan, China, India, Australia & New Zealand, South Korea, Rest of Asia Pacific, Brazil, Mexico, Rest of Latin America, GCC, South Africa, Rest of Middle East & Africa

Key Companies Profiled

com Inc., Apex Healthcare Berhad (Apex Pharmacy), Apollo Pharmacy, Axelia Solutions (Pharmeasy), Cigna Corporation (Express Scripts Holdings), CVS Health, DocMorris (Zur Rose Group AG), Express Scripts Holding Company, Giant Eagle, Inc., Netmeds, Optum Rx, Inc., Rowlands Pharmacy, The Kroger Co., Walgreen Co., Walmart, Inc.

Key Questions Answered in ePharmacy Market Report

The key drivers of growth in the ePharmacy market include:

  • Increasing use of the internet
  • Improved healthcare service digitalization
  • Rising number of tech-savvy consumers
  • Convenience-focused consumers
  • Growing use of digital technologies and e-commerce in the healthcare industry

The key challenges facing the ePharmacy market include:

  • Existence of fraudulent online pharmacies
  • Likelihood of obtaining fake and adulterated drugs from unlicensed pharmacies

North America is currently the largest market for ePharmacy, due to the rising adoption of e-commerce, rising geriatric population, rising online sales, developed healthcare infrastructure, and favorable attitude toward the adoption of new technologies.

Asia Pacific is expected to experience the fastest growth in the ePharmacy market during the forecast period, due to their large populations and expanding government initiatives encouraging the use of digital technologies.

ePharmacy is a term used to describe a drugstore that accepts postal orders and mainly uses an online platform to deliver prescription drugs and other pharma products.

Single User - $4,600.00

It allows one person, the buyer, to have the sole rights and access to the purchased report. Further distribution of the product is strictly prohibited.

It allows the purchased product to be shared among 1-7 employees of your organization within the same geographical location.

It allows the purchased product to be shared among all employees of your organization irrespective of their geographical location.

Need a Custom Report?

We can customize every report – free of charge – including purchasing stand-alone sections or country-level reports

Want to Buy a Report but have a Limited Budget?

We help clients to procure the report or sections of the report at their budgeted price. Kindly click on the below to avail

Business Development

small c popup.png
Complete the form below and we'll get back to you shortly
small c popup.png
Complete the form below and we'll get back to you shortly
small c popup.png
Complete the form below and we'll get back to you shortly
Ask an Expert