Specialty Household Cleaners Market

Specialty Household Cleaners Market - Global Industry, Analysis, Size, Share, Growth, Trends, and Forecasts 2023-2030

Specialty cleaning agents or hard-surface cleaners are substances usually liquids, powders, sprays, or granules used to remove dirt, including dust, stains, foul odors, and clutters on the surface. Household products are used to clean fabrics, dishes, food utensils, and household and commercial premises. Specialty cleaners are formulated for specific surfaces like glass tile, metal, ovens, carpets, toilet bowls, and drains. Household cleaning product does not mean foods, drugs, cosmetics, or personal care items such as toothpaste, shampoo, and hand soap. Household cleaning products help in achieving good personal hygiene, reducing the presence of germs that cause infectious diseases extending the life of household products, and making homes and workplaces more healthy and pleasant. Some cleaning agents can kill bacteria example, door handles bacteria as well as bacteria on worktops and other metallic surfaces. Others, called degreasers contain organic solvents to help dissolve oils and fats. Different chemical agents are included in household cleaners such as acidic cleaning agents mainly used for the removal of deposits like scaling. Hydrochloric acid common mineral acid used for concrete, and vinegar is also used to clean hard surfaces and calcium deposits. Alkaline cleaning agents contain strong bases, ammonia is a common alkaline cleaning agent. Based on usage and application, the four main types of household cleaning products are floor cleaners, glass cleaners, wood cleaners, and toilet bowl cleaners. within these different categories, different types of products are available, which are formulated with products and ingredients to perform a comprehensive range of cleansing functions as well as to impact specific properties of the product. An understanding of the different products and their specific ingredients and functions will help in selecting the right product for specific cleaning applications.

The global market of specialty household cleaners is benefiting from increased focus on the importance of sanitary conditions and the need to disinfect household surfaces. Marketing of household cleaners and innovation will prove important over the coming years. Companies must be quick to meet changing demand and keep up with shifting trends through household product innovations.

Global Specialty Household Cleaners Market – Competitive Landscape

On June 19, 2023, Us-based specialty chemicals firm Lubrizol Corp invested USD 150 million In India, its largest yet investment in the country’s household-led infrastructure, and home products in the country. On June 13, 2023, ABB acquired Eve Systems GmbH, a Munich-based provider of smart home products. On June 16, 2023, Unilever and Geno launched a USD 120 million venture to scale alternative ingredients used in everyday cleaning and personal care products. On June 5, 2023, Solenis a leading manufacturer of specialty chemicals completed the acquisition of Diversey Holdings Ltd. With enterprises valued at USD 4.6 billion.

Some of the Key Players in the Global Specialty Household Cleaners Market Include –

  • Colgate Palmolive
  • McBride
  • Church and Dwight
  • Hankel
  • Kao Corporation
  • Godrej Consumer product
  • Clorox Company
  • Procter and Gamble
  • Reckitt Benckiser Group
  • SC Johnson& Son

Global Specialty Household Cleaners Market – Growth Drivers

Manufacturers and brands that can offer specialty cleaners at competitive prices are likely to attract a larger customer base. Cost-effective production methods and efficient supply management can help companies maintain competitive pricing which drives the global specialty household cleaner market. According to the National Center for Biotechnology Information Implementing cost of cleaning products is USD 349,000 saving up to USD 93,441.25.  Increased awareness of cleanliness and hygiene, especially in the global health concern is driving demand for specialized cleaning products. Consumers are increasingly looking for eco-friendly and sustainable cleaning solutions leading development of specialty cleaners. The rise of e-commerce has made specialty cleaners more accessible to consumers allowing for convenient online purchasing and delivery options. Dishwashing products are the most lucrative segment of the global specialty household cleaners market followed by surface and toilet cleaners. According to Statista by 2025 dishwashing products forecast around USD 12.9 billion globally. Urbanization and changing lifestyles have increased the demand for time-saving and efficient cleaning products with specialty cleaners often provided.

Global Specialty Household Cleaners Market – Restraints

The cost of raw materials especially specialty cleaners’ ingredients can be higher. This cost can affect the limited profit margins and affordability of products. Increased awareness of environmental issues may lead to scrutiny of the environmental impact of cleaning products. So the manufacturing of eco-friendly products can be more expensive. Some consumers may resist switching from traditional cheaper cleaning products to specialty cleaners particularly if they face the price difference as too high. Disruption in the supply chain, such as the Covid-19 pandemic can lead to shortages of essential ingredients or packaging materials affecting production and distribution. The growth of private-label or store-brand cleaning products can compete with branded specialty products and often offer low prices. Fluctuations in the rates and global economic conditions can affect the cost of imports and exports so it affects the profitability of companies operating in the global specialty household cleaners market.

Global Specialty Household Cleaners Market – Opportunities

The increasing consumer demand for eco-friendly and sustainable cleaning solutions presents a significant opportunity. Manufacturers can develop and market specialty cleaners that are biodegradable, non-toxic, and environmentally friendly. Different innovative cleaning formulations are effective, safe, and have specific cleaning needs that capture the specialty household cleaners market. Providing tailored cleaning solutions for specific applications such as automotive electronic devices or niche surfaces can create a loyal customer base and specialty household cleaners market.  Focus on healthcare and hygiene has continuously increased after the pandemic so the ongoing demand for specialty household cleaners market increased.

Global Specialty Household Cleaners Market – Geographical Insight

The market for global specialty household cleaners is segmented into the regions of North America, Latin America, Europe, Asia-Pacific, the Middle East, and Africa. North America is the largest market due to the growing preference for eco-friendly and natural cleaning products, Increased awareness for health and hygiene boosted the demand for disinfectants and specialty cleaners. Asia-Pacific is a rapidly growing market due to urbanization, and changing lifestyles. There’s rising demand for specialty cleaners in emerging markets like China and India driven by health awareness and product innovation. European consumers are also focused on inclined toward green cleaning products.

Global Specialty Household Cleaners Market – Key Development

  • On March 24, 2023, Procter and Gamble launched its first-ever spring limited edition collection across its home and fabric brands.
  • On November 28, 2022, Gelnova Hygiene launched FreshenGo 123 Wash, the new generation of household products.
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Specialty Household Cleaners Market


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