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Global Skincare Serum Market “By Type (Oil Serum, Gel Serum, Emulsion Serum, And Others); By Application (Anti-Aging Serums, Antioxidant Serums, Skin Whitening Serums, Hydrating Serums, Acne Fighting Serums And Others); Distribution Channel (Hospital Pharmacies, Retail Pharmacies, And E-Commerce)” - Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2022-2030

A prominent research firm, Cognizance Market Research added a cutting-edge industry report on “Global Skincare Serum Market”. The report studies the current as well as past growth trends and opportunities for the market to gain valuable insights during the forecast period from 2023 to 2030.

Global Skincare Serum Market Analysis

According to cognizance market research, the global skincare serum market was valued at US$ 3,217.9 Million in 2022 and is anticipated to reach US$ 5,581.3 Million by the end of 2030 with a CAGR of 7.1% from 2023 to 2030.

skincare serum market

What is skincare serum?

Applying a skincare serum to the skin can deliver potent ingredients straight to the skin after cleansing but before moisturizing. Due to its smaller molecules, which can reach deeper into the skin and deliver a high concentration of active ingredients, the serum is perfect for this application. In contrast to moisturizers, serums are usually clear, liquid, or gel-based and thinner. To help retain moisture, these are usually applied before moisturizers. Face serums are transparent or translucent topical treatments. They are made especially for enhanced active delivery and have excellent spread ability and absorption.

Face serums treat face issues like fine lines, wrinkles, dark spots, dullness, and skin. Fine lines and creases can be avoided or reduced with the help of anti-aging serums. Fine lines and creases can be avoided or reduced with the help of anti-aging serums. Usually, these contain active substances like retinol (vitamin A) and niacinamide. (vitamin B3). The vitamin C essence serum’s watery texture and light formulation rapidly absorb and penetrate the skin to promote healthy radiance. Another widely used component in serums for lightening black spots and balancing skin tone is niacinamide. Because pure vitamin C is unstable and may oxidize, it has a limited storage life. To maintain the efficacy of serums and other skin care products, vitamin C compounds are being created.

One of the most important antioxidant components on the market is vitamin C serum. Skin’s elasticity, texture, and quality are improved by vitamin C skincare, a natural collagen booster, that makes skin look taut and young. Vitamin C serum for the face has gradually increased in popularity among skincare products. The demand for skincare serums is being driven by an increase in skincare routine knowledge and the popularity of skincare products. Salon owners, beauty parlors, and dermatologists’ rising demand for skincare serums is anticipated to create development opportunities for the industry.

Global Skincare Serum Market Outlook

In the skincare serum report, the market outlook segment mainly includes important dynamics of the market which include drivers, restraints, opportunities, and challenges tackled by the industry. Opportunities and challenges are extrinsic factors whereas, drivers and restraints are intrinsic factors of the market.

The main driver of the rising demand for skincare serums is the informed consumer’s emphasis on facial look and health. Numerous types of researchers predicted that the worldwide market for cosmetics is expanding rapidly. Compared to 2015, the cosmetics business expanded by about 4% in 2016. With about 36% of the worldwide cosmetic market, the skincare market is the largest sector in the cosmetics industry. One of the main causes of skin issues is rising pollution, which is also negatively affecting the face along with an unhealthy diet and rising stress levels. The major drivers of the global skincare serum market’s expansion are the rising demand for cosmetic and skincare products. Additionally, increasing pollution combined with an increase in skin-related issues like acne, spots, and lines on the face are predicted to increase demand for skincare serums. The development of novel methods and herbal-based products used by producers to create Skincare serum is expected to fuel the market’s expansion for skincare serum.

The availability of inexpensive alternatives and the anticipated overprice of branded goods are likely to restrain the market’s expansion for skincare serums during the forecast period. Skincare serums frequently fall short of meeting the needs of individuals with rosacea and other chronic skin conditions, and they may even be considered skin deterrents. Inadequate knowledge of how to use a product and how much to apply to the face could lead to active ingredients remaining on the skin. Peeling happens when there is too much serum present. The market for cosmetics is having problems with the new cosmetic laws, which are preventing business growth.

Segment Analysis:

The global skincare serum market has been segmented into type, application, distribution channel, and geography.

Based on type, the global skincare serum market has been segmented into oil serum, gel serum, emulsion serum, and others. In terms of revenue, the oil serum category dominates the global skincare serum market. Due to an increase in skin conditions and prolonged exposure to UV radiation, anti-aging, and dullness serum sales are predicted to increase in the future. The oil serum is more in demand than any other serum due to its advantages.

Based on application, the market for skincare serum has been classified into anti-aging serums, antioxidant serums, skin whitening serums, hydrating serums, acne-fighting serums, and others. The anti-aging serum market held a sizeable portion of the global industry in terms of application. Throughout the forecast period, the anti-aging sector is anticipated to be driven by rising consumer knowledge of age-related skin issues like fine lines, wrinkles, and skin dullness as well as rising propensity to spend on products that help them advertise their skin’s youthfulness.

Based on the distribution channel, the global skincare serum market has been segmented into hospital pharmacies, retail pharmacies, and e-commerce. The retail pharmacies sector is anticipated to hold a significant share of the global skincare serum market during the forecast period based on the distribution route. To meet the rising demand for skincare products, producers and retailers are enhancing their supply networks. Different brands are being forced to embrace an omnichannel supply model by e-commerce behemoths and retailers.

Geographical Analysis:

Based on geography the global skincare serum market has been segmented into five main regions namely, North America, Asia Pacific, Europe, Latin America, and Middle East & Africa.

Due to the rapidly expanding fashion industry, changing habits, and lifestyles, the North American global skincare serum market is anticipated to hold a significant market position. Due to the existence of the fashion industry, the Europe area is anticipated to be the leading market for skincare serum. Cities like Milan (Italy), Paris (France), London (U.K.), and New York (U.S.) are referred to as the world’s fashion centers in North America and Europe. The increased use of skin care products in this area, particularly in Germany and France, has increased demand for personal care products.

The growing media and fashion industries in the Asia Pacific region are anticipated to drive the market for skincare serums to high growth rates. A market for skincare serums could exist in a nation like South Korea where people place more importance on their complexion.

geographical analysis

The report offers the revenue of the global skincare serum market for the period 2020-2030, considering 2020 & 2021 as historical years, 2022 as the base year, and 2023 to 2030 as the forecast year. The report also provides the compound annual growth rate (CAGR) for the global skincare serum market for the forecast period. The global skincare serum market report provides insights and in-depth analysis into developments impacting enterprises and businesses on a regional and global level. The report covers the global skincare serum market performance in terms of revenue contribution from several segments and comprises a detailed analysis of key drivers, trends, restraints, and opportunities prompting revenue growth of the global skincare serum market.

The report has been prepared after wide-ranging secondary and primary research. Secondary research included internet sources, numerical data from government organizations, trade associations, and websites. Analysts have also employed an amalgamation of bottom-up and top-down approaches to study numerous phenomena in the global skincare serum market. Secondary research involved a detailed analysis of significant players’ product portfolios. Literature reviews, press releases, annual reports, white papers, and relevant documents have been also studied to understand the global skincare serum market. Primary research involved a great extent of research efforts, wherein experts carried out interviews telephonic as well as questioner-based with industry experts and opinion-makers.

The report includes an executive summary, along with a growth pattern of different segments included in the scope of the study. The Y-o-Y analysis with elaborate market insights has been provided in the report to comprehend the Y-o-Y trends in the global skincare serum market. Additionally, the report focuses on altering competitive dynamics in the global market. These indices serve as valued tools for present market players as well as for companies interested in participating in the global skincare serum market. The subsequent section of the skincare serum report highlights the USPs, which include key industry events (Type launch, research partnership, acquisition, etc.), technology advancements, pipeline analysis, prevalence data, and regulatory scenario.

Global Skincare Serum Market Competitive Landscape

Some of the prominent players operating in the global skincare serum market are-

  • Amway
  • Crop Infrastructure Corp
  • Deciem Beauty Group, Inc.
  • e.l.f. Cosmetics
  • EMK Beverly Hills
  • EMK Products LLC
  • Estee Lauder Companies
  • First Aid Beauty td
  • Indeed Labs
  • IT Cosmetics LLC
  • Loral Group (IT Cosmetics LLC)
  • Philosophy Inc
  • Philosophy, Inc.
  • Pixi Beauty
  • Proctor Gamble (Olay)
  • Sanitas Skincare
  • Tarte Cosmetics
  • Unilever (Paula’s Choice)

Key developments in the global skincare serum market:

  • In June 2021, Unilever revealed that it had reached a deal to purchase Paul’s Choice, the leading digital-driven skincare brand. The business is a leader in e-commerce that is straight to consumers and science-based products. Its skincare product brands are sold through well-known retailers in North America, Europe, and Asia Pacific as well as a worldwide direct-to-consumer e-commerce channel.
  • The Estée Lauder Companies (ELC) and delivery service Uber Eats partnered in May 2021 to send customers’ preferred cosmetics the same day they place an order.

The report explores the competitive scenario of the global skincare serum market. Major players operating in the global skincare serum market have been identified and profiled for unique commercial attributes. Company overview (company description, product portfolio, geographic presence, employee strength, Key management, etc.), financials, SWOT analysis, recent developments, and key strategies are some of the features of companies profiled in the global skincare serum market report.


Global Skincare Serum Market, by Type

  • Oil Serum
  • Gel Serum
  • Emulsion Serum
  • Others

Global Skincare Serum Market, by Application

  • Anti-Aging Serums
  • Antioxidant Serums
  • Skin Whitening Serums
  • Hydrating Serums
  • Acne Fighting Serums
  • Others

Global Skincare Serum Market, by Distribution Channel

  • Hospital Pharmacies
  • Retail Pharmacies
  • E-Commerce

Global Skincare Serum Market, by Region

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • U.K.
    • France
    • Spain
    • Italy
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia & New Zealand
    • South Korea
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of the Middle East & Africa
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Table of Content

Research Methodology: Aspects

Market research is a crucial tool for organizations aiming to navigate the dynamic landscape of customer preferences, business trends, and competitive landscapes. At Cognizance Market Research, acknowledging the importance of robust research methodologies is vital to delivering actionable insights to our clientele. The significance of such methodologies lies in their capability to offer clarity in complexity, guiding strategic management with realistic evidence rather than speculation. Our clientele seek insights that excel superficial observations, reaching deep into the details of consumer behaviours, market dynamics, and evolving opportunities. These insights serve as the basis upon which businesses craft tailored approaches, optimize product offerings, and gain a competitive edge in an ever-growing marketplace.

The frequency of information updates is a cornerstone of our commitment to providing timely, relevant, and accurate insights. Cognizance Market Research adheres to a rigorous schedule of data collection, analysis, and distribution to ensure that our reports reflect the most current market realities. This proactive approach enables our clients to stay ahead of the curve, capitalize on emerging trends, and mitigate risks associated with outdated information.

Our research process is characterized by meticulous attention to detail and methodological rigor. It begins with a comprehensive understanding of client objectives, industry dynamics, and research scope. Leveraging a combination of primary and secondary research methodologies, we gather data from diverse sources including surveys, interviews, industry reports, and proprietary databases. Rigorous data analysis techniques are then employed to derive meaningful insights, identify patterns, and uncover actionable recommendations. Throughout the process, we remain vigilant in upholding the highest standards of data integrity, ensuring that our findings are robust, reliable, and actionable.

Key phases involved in in our research process are mentioned below:


Understanding Clients’ Objectives:

Extensive Discussions and Consultations:

  • We initiate in-depth discussions and consultations with our clients to gain a comprehensive understanding of their objectives. This involves actively listening to their needs, concerns, and aspirations regarding the research project.
  • Through these interactions, we aim to uncover the underlying motivations driving their research requirements and the specific outcomes they hope to achieve.

Industry and Market Segment Analysis:

  • We invest time and effort in comprehensively understanding our clients’ industry and market segment. This involves conducting thorough research into market trends, competitive dynamics, regulatory frameworks, and emerging opportunities or threats.
  • By acquiring a deep understanding of the broader industry landscape, we can provide context-rich insights that resonate with our clients’ strategic objectives.

Target Audience Understanding:

  • We analyze our clients’ target audience demographics, behaviors, preferences, and needs to align our research efforts with their consumer-centric objectives. This entails segmenting the audience based on various criteria such as age, gender, income level, geographic location, and psychographic factors.
  • By understanding the nuances of the target audience, we can tailor our research methodologies to gather relevant data that illuminates consumer perceptions, attitudes, and purchase intent.


Identifying Challenges and Opportunities:

  • We proactively identify the challenges and opportunities facing our clients within their respective industries. This involves conducting SWOT (Strengths, Weaknesses, Opportunities, Threats) analyses and competitive benchmarking exercises.
  • By identifying potential obstacles and growth drivers, we can provide strategic recommendations that help our clients navigate complexities and capitalize on emerging opportunities effectively.

Grasping Specific Goals:

  • We delve into the intricacies of our clients’ objectives to gain clarity on the specific goals they aim to accomplish through the research. This entails understanding their desired outcomes, such as market expansion, product development, or competitive analysis.
  • By gaining a nuanced understanding of our clients’ goals, we can tailor our research approach to address their unique challenges and opportunities effectively.

Data Collection:


Primary Research Process:

  • Surveys: We design and administer surveys tailored to capture specific information relevant to our clients’ objectives. This may involve employing various survey methodologies, such as online, telephone, or face-to-face interviews, to reach target audiences effectively.
  • Interviews: We conduct structured or semi-structured interviews with key stakeholders, industry experts, or target consumers to gather in-depth insights and perspectives on relevant topics. These interviews allow us to probe deeper into specific issues and uncover valuable qualitative data.
  • Focus Groups: We organize focus group discussions with carefully selected participants to facilitate interactive discussions and gather collective opinions, attitudes, and preferences. This qualitative research method provides rich contextual insights into consumer behaviors and perceptions.
  • Observations: We conduct observational research by directly observing consumer behaviors, interactions, and experiences in real-world settings. This method enables us to gather objective data on consumer actions and reactions without relying on self-reported information.

Secondary Research Process:

  • Literature Review: We conduct comprehensive literature reviews to identify existing studies, academic articles, and industry reports relevant to the research topic. This helps us gain insights into previous research findings, theoretical frameworks, and best practices.
  • Industry Reports: We analyze industry reports published by reputable trade associations (whitepapers, research studies, etc.), and government agencies (U.S. Census Bureau, Bureau of Labor Statistics, and Securities and Exchange Commission etc.) to obtain macro-level insights into market trends, competitive landscapes, and industry dynamics.
  • Government Publications: We review government publications, such as economic reports, regulatory documents, and statistical databases, to gather relevant data on demographics, market size, consumer spending patterns, and regulatory frameworks.
  • Online Databases: We leverage online databases, such as industry portals, and academic repositories (PubMed Central (PMC), ScienceDirect, SSRN (Social Science Research Network), Directory of Open Access Journals (DOAJ), NCBI, etc.), to access a wide range of secondary data sources, including market statistics, financial data, and industry analyses.





Data Analysis:

The data analysis phase serves as a critical juncture where raw data is transformed into actionable insights that inform strategic decision-making. Through the utilization of analytical methods such as statistical analysis and qualitative techniques like thematic coding, we uncover patterns, correlations, and trends within the data. By ensuring the integrity and validity of our findings, we strive to provide clients with accurate and reliable insights that accurately reflect the realities of the market landscape.



Transformation of Raw Data:

  • Upon collecting the necessary data, we transition into the data analysis phase, where raw data is processed and transformed into actionable insights. This involves organizing, cleaning, and structuring the data to prepare it for analysis.

Utilization of Analytical Methods:

  • Depending on the research objectives, we employ a diverse range of analytical methods to extract meaningful insights from the data. These methods include statistical analysis, trend analysis, regression analysis, and qualitative coding.

Statistical Analysis:

  • Statistical tools are instrumental in uncovering patterns, correlations, and trends within the data. By applying statistical techniques such as descriptive statistics, hypothesis testing, and multivariate analysis, we can discern relationships and derive valuable insights.

Qualitative Analysis Techniques:

  • In addition to quantitative analysis, we leverage qualitative analysis techniques to gain deeper insights from qualitative data sources such as interviews or open-ended survey responses. One such technique is thematic coding, which involves systematically categorizing and interpreting themes or patterns within qualitative data.

Integrity and Validity Maintenance:

  • Throughout the analysis process, we maintain a steadfast commitment to upholding the integrity and validity of our findings. This entails rigorous adherence to established methodologies, transparency in data handling, and thorough validation of analytical outcomes.

Data Validation:

The final phase of our research methodology is data validation, which is essential for ensuring the reliability and credibility of our findings. Validation involves scrutinizing the collected data to identify any inconsistencies, errors, or biases that may have crept in during the research process. We employ various validation techniques, including cross-referencing data from multiple sources, conducting validity checks on survey instruments, and seeking feedback from independent experts or peer reviewers. Additionally, we leverage internal quality assurance protocols to verify the accuracy and integrity of our analysis. By subjecting our findings to rigorous validation procedures, we instill confidence in our clients that the insights they receive are robust, reliable, and trustworthy.


Importance of Data Validation:

  • Data validation is the final phase of the research methodology, crucial for ensuring the reliability and credibility of the findings. It involves a systematic process of reviewing and verifying the collected data to detect any inconsistencies, errors, or biases.

Scrutiny of Collected Data:

  • The validation process begins with a thorough scrutiny of the collected data to identify any discrepancies or anomalies. This entails comparing data points, checking for outliers, and verifying the accuracy of data entries against the original sources.

Validation Techniques:

  • Various validation techniques are employed to ensure the accuracy and integrity of the data. These include cross-referencing data from multiple sources to corroborate findings, conducting validity checks on survey instruments to assess the reliability of responses, and seeking feedback from independent experts or peer reviewers to validate the interpretation of results.

Internal Quality Assurance Protocols:

  • In addition to external validation measures, internal quality assurance protocols are implemented to further validate the accuracy of the analysis. This may involve conducting internal audits, peer reviews, or data validation checks to ensure that the research process adheres to established standards and guidelines.

Report Scope:



Market Size

US$ 5,581.3 Million (2030)

Compound Annual Growth Rate (CAGR)


Base Year


Forecast Period


Forecast Units

Value (US$ Million)

Report Coverage

Revenue Forecast, Competitive Landscape, Growth Factors, and Trends

Geographies Covered

North America, Europe, Asia Pacific, Latin America, Middle East & Africa

Countries Covered

U.S., Canada, Germany, U.K., France, Spain, Italy, Rest of Europe, Japan, China, India, Australia & New Zealand, South Korea, Rest of Asia Pacific, Brazil, Mexico, Rest of Latin America, GCC, South Africa, Rest of Middle East & Africa

Key Companies Profiled

Loral Group (IT Cosmetics LLC), Estee Lauder Companies, Amway, Proctor Gamble (Olay), Unilever (Paula’s Choice), Philosophy, Inc., and Sanitas Skincare

Key Questions Answered in Skincare Serum Market Report

The major players operating in the global skincare serum market are Loral Group (IT Cosmetics LLC), Estee Lauder Companies, Amway, Proctor Gamble (Olay), Unilever (Paula’s Choice), Philosophy, Inc., and Sanitas Skincare.

The availability of inexpensive alternatives and the anticipated overprice of branded goods are likely to restrain the market’s expansion for skincare serums during the forecast period.

North America is the leading region in the global skincare serum market.

Based on application, the anti-aging serum segment is expected to dominate the global skincare serum market owing to rising consumer knowledge of age-related skin issues like fine lines, wrinkles, and skin dullness as well as rising propensity to spend on products that help them advertise their skin’s youthfulness.

The global skincare serum market is poised to grow at a CAGR of 7.6% during the forecast period.

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